Star Wars: The Force Awakens, the first new film in the franchise since Disney’s acquisition, has raked in an estimated $57 million from Thursday evening preview screenings.
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The film surpassed the previous opening-day record of $43.5 million set in 2011 by the final Harry Potter movie. “The Force Awakens” is also on track to blow past the opening weekend record of $208.8 million set by “Jurassic World” in June.
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In North America, the film sold a record $100 million worth of presale tickets before Thursday previews began at approximately 7 p.m. EST.
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“The Force Awakens”, which has had its legions of fans frothing at the mouth ever since its mooted release, has grossed at least $130 million worldwide since it opened overseas on Wednesday, setting records in Britain, Germany, Norway and Sweden. Between November 18 – December 18; 25 per cent of all global digital content engagement around the word “Spoiler” was related to The Force Awakens.
The US firm paid $4.06bn (£2.7bn) for Lucasfilm in 2012, and has a number of sequels and spinoffs already in development, not to mention an entire corner of Disneyland devoted to the franchise. Reviews of the movie have so far been highly positive, with many drawing favorable comparisons to the most recent Star Wars movies made by George Lucas between 1999 and 2005.
Although Fandango declined to divulge actual figures, the implication is clear; when the box office receipts come in on Sunday, news outlets are going to have a field day with the info.
“For “Star Wars” fans and Hollywood, this weekend was like the Super Bowl, the World Series and the Kentucky Derby all rolled into one perfectly realized movie event”, said Paul Dergarabedian, senior media analyst at Rentrak. Greenfield said the success of Force Awakens would not offset the impact of subscriber losses at ESPN. Although those awful dancing teddy bears celebrated the Return of the Jedi, Force Awakens continues to see a small resistance battling the First Order, star destroyer-jockeying villains in black armour who are the Empire in all but name.
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The sci-fi adventure film starring Daisy Ridley, John Boyega and Harrison Ford has been a intergalactic hit with both fans and critics.
