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Starbucks relaxes its dress code

The Broadway coffee house as well as some Reserve stores in the USA and Canada were used as trial sites for the new North American dress code.

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On Monday, the coffee giant announced it was changing its dress code.

The green aprons will be sticking around, but workers will be able to wear navy, gray and brown along with the traditional black, white and khaki.

The color palette for tops has expanded past solid black and white, and some muted patterns are now permitted.

“Our Dress Code reflects the professionalism you bring to your craft, the commitment to making every moment right and the inclusive welcome at the heart of our brand”, the company said in the Starbucks Dress Code Lookbook.

“I ran to Shoppers, grabbed myself some purply – blue dye, made a mess of my bathroom”, says the store manager of a downtown Toronto Starbucks, showing off her new purple pony tail.

Last year, U.S. Starbucks employees were instructed to write #RaceTogether on beverages in an attempt to spark conversations about racial issues with customers.

Will Starbucks’ new dress code initiative spread to other companies?

In March, Earls restaurant chain amended its dress code, permitting servers to wear trousers instead of skirts.

The current Starbucks dress code allows for solid black or white shirts with collars, turtlenecks or mock turtlenecks; khaki or solid black bottoms, including black denim, pants, shorts or skirts; hats with a Starbucks logo and black or brown closed-toe shoes. While we’ve joked about hipsters in this post, people across the country dress differently and so Starbucks is probably betting that each outpost will have a more local flavor, even if the coffee is uniform. “They would ask me, ‘Why are you guys all out of uniform?’ And we just told them, ‘No, this is the new uniform for this store.’ They said, ‘We like it. We’re happy to see that you can wear expressive clothing to show who you are'”. Employees immediately took to Twitter to tout the new change.

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In 2014, the chain relaxed its restrictions on visible tattoos and nose piercings.

Starbucks updated dresscode