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Stores starting to announce Black Friday deals

“Black Friday continues to kick off the holiday shopping season for many guests”, said Tina Tyler, Chief Stores Officer, Target.

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Guests who spend $75 or more on Black Friday itself will receive a 20% discount to use toward a future purchase on any day between 4-13 December. While more stores are opening and opening earlier on Thanksgiving, others are switching and shutting down for the holiday. But unlike previous year, they will open at the same time as before, and not earlier, Money reported.

People got super excited last month when REI announced that they’d be closing all of their stores on Black Friday and instead paying all 12,000 of their employees to go enjoy the outdoors.

Pre Black Friday deals are already happening at Best Buy and Sam’s Club with a good chance that a few pre Black Friday 2015 ads will appear online for Walmart and other retailers in the coming days. Black Friday weekend sales fell 11 percent in 2014 despite early openings, according to the National Retail Federation.

“For at least the last five years, everything in the ads was also online at Kohls and Target, so why fight the rush?” she tells The Christian Science Monitor.

The retailer also released its 40 page ad two weeks before the biggest shopping day of the season.

The company said Monday that all of its deals will be offered online Thanksgiving morning, but it’ll open stores for the “millions of families who make Black Friday in-store shopping part of their tradition”.

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“I can walk around on Black Friday and know everything I had to have is headed to my house”, she says.

Target the nation’s sixth-largest retailer is looking beyond its core customer base of suburban baby-boomer moms to appeal to the all-important millenial parents urban dwellers and the growing Hispanic population