For its last week before its opening, “Compton” spent $4.4 million in national TV advertising from 992 national airings of the commercial.
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Dr. Dre has also announced plans to donate royalties from his album to create a new arts and entertainment center for children. “Compton” had been forecast to rake in somewhere in the mid to high $40 millions. As Blacklist founder Franklin Leonard notes, Compton ” was in fewer movie theaters than every other movie that has ever opened bigger than its $60.2MM gross”.
The N.W.A biopic pulled in $56.1M at the box office this past weekend, easily winning the top spot and beating expectations in the process.
“‘Straight Outta Compton’ was already the 14th-biggest such movie after a single day of launch, and after as we speak it is going to be the fourth-biggest, not adjusted for inflation”, Mendelson continued. That’s an abysmal $42.1 million in 10 days (abysmal for a $120 million superhero film). “Older audiences, we all know, don’t rush out opening weekend“.
The box office uptick did not carry over to Guy Ritchie’s The Man from U.N.C.L.E.
Goldstein noted that they weren’t able to attract a significant younger audience, who are likely not familiar with the source material. The album debuted August 7, a week before the film it was inspired by.
This only strengthens the grip Universal Studios has on the movie box office this year, especially in the summer months. Confirmed box-office bust Fantastic Four etched out another $8 million for a two week total of $41 million, well below Compton’s opening draw.
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“Straight Outta Compton” has broken August Box Office records with a spectacular $60m opening weekend. That’s a particularly rough start considering that “The Man From U.N.C.L.E.” cost a sizable $75 million to produce.
