Share

Strong iPhone Sales in China Push Apple Q4 Profit Up 31%

Its profit was $11.1 billion in the quarter, compared to $8.5 billion a year ago.

Advertisement

During its call with investors, Apple CEO Tim Cook mentioned sales of the Apple Watch exceeded the company’s own expectations, but provided no further information.

The region accounted for 7.6% of Apple’s overall revenues at $51.5 billion for the quarter, up 22% year-on-year (YoY).

The launch of the company’s large-screen iPhone 6 and iPhone 6 Plus past year boosted its sales in China, though it faces sharp competition from domestic competitors such as Xiaomi and Huawei.

In fact, while the iPhone, iPad, and Mac lineups all get their own respective reporting categories, Apple Watch is lumped in with sales of Apple TV, Beats products, the iPod line, and “Apple-branded and third-party accessories”. The current quarter could be tough for Apple, since it goes up against the record 74.5 million iPhones it sold during last year’s fiscal first quarter.

Analysts had expressed a few caution over future iPhone sales, and carefully eyed Apple’s projections for the next quarter. There were no specific sales figures pertaining to Apple Watch, however, the results showed revenue from “other” products was $3 billion over the same period. Analysts at Bank of America Merrill Lynch recently changed their recommendation for Apple stock from “buy” to “neutral”, and lowered their target share price from $142 to $130.

Apple executives said that company sold 48.04 million iPhones, surpassing sales of 39.27 million units a year earlier. As analyst Colin Gillis said in a note ahead of earnings, a strong debut in the fall could lead to weaker sales over the traditionally blockbuster December quarter.

Cook said Apple sold more than 300 million total devices over the past 12 months, including 231 million iPhones and 55 million iPads.

The tech giant claimed its revenue was a new company record, and just above the $51 billion projected heading into the quarter.

Advertisement

Cirrus Logic, which provides audio technology used in the iPhone, rose as much as 4% in extended trade following Apple’s results.

Apple TV during a product display following an Apple event in San Francisco. The newly overhauled Apple TV is not just for video