Advertisers have traded last year’s serious and emotional commercials for lighthearted ones this Sunday when the Carolina Panthers take on the Denver Broncos in front of 100 million-plus viewers.
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When asked inevitably by CBS’ Tracy Wolfson about whether Sunday’s game would be the last for the 39-year-old sure-fire Hall-of-Famer, Manning dodged deftly, saying he would think about it – after he first kissed his wife and kids before enjoying his second Super Bowl victory with a certain sudsy brew. This year, $5 million will only buy 30-seconds of airtime.
But there’s a fine line between standing out and risking offense, and this year, the Super Bowl advertisers are going for the safety.
“When we’re working on a Super Bowl ad I tell our people to create something that will make you want to be able to stand in front of the TV set and tell everybody ‘Shut up, my spot is on'”.
A stampede of wiener dogs dressed as hot dogs soundtracked by Harry Nilsson’s version of “Without You”, one of the saddest songs of all time. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
PepsiCo Inc, which owns the Doritos and Mountain Dew brands, went furthest into the odd. YouTube says brands that release their ads on YouTube before the game receive an average of 2.2 times more views than those that wait until game day to post an ad.
Rising gospel/soul star Leon Bridges leads off this new ACL installment, performing songs from his debut album, Coming Home.
Ira Kalb appreciates the Heinz Super Bowl ad, but doubts it will sell more ketchup.
Mountain Dew’s ad might have been the weirdest ad of the night, but Doritos’ ad also seemed likely to divide viewers. Hyundai’s “The Chase” ad echoed “The Revenant” as it showed people escaping grizzly bears by using Hyundai’s remote-start feature. “Every guy in the bar had a smile on their face”, he said. It’s supposed to highlight Kickstart’s three components: Mountain Dew, juice and caffeine.
TurboTax returns for its third consecutive Super Bowl appearance with a campaign demonstrating its online tax-filing software. And the outdoor goods-and-clothing company Marmot showed a man palling around with an actual marmot he appears to be falling for, all to illustrate falling in love with the outdoors.
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In which Drake’s “Hotline Bling” gets synergized into a TV commercial that makes fun of synergizing Drake’s “Hotline Bling” into a TV commercial.
