Share

Super Mario’s global appeal and the 2020 Olympics

Tokyo last hosted the summer Olympics in 1964, underscoring Japan’s post-war coming out party as it grew into a global economic powerhouse. He unfastened the outfit, dressed in a suit underneath, and invited everyone with a warm welcome to the 2020 Olympic Games, set to take place in Tokyo, Japan.

Advertisement

The Land of the Rising Sun might be known with some of the weirdest marketing concepts in Asia, but it’s fair to say that they have hit it right on the spot this time.

See the Japanese Prime Minister like you’ve never seen him before at the Olympic closing ceremony in Brazil.

Shortly after the International Olympic Committee flag was handed off from Rio to Tokyo, the video boards inside Maracana Stadium showed Mario from the popular video game running through the streets of Tokyo.

The 2016 Summer Olympics came to an end Sunday evening, and a lot of cool stuff went down during the closing ceremony.

The report revealed that for the London 2012 Olympics 9.6kg of gold, 1,210kg of silver and 700kg of copper (used to create bronze) was used – so Japan should meet this easily. If this video is just a taste of what the Tokyo 2020 games is going to offer, then colour me very excited. In the video, the character is seen jumping down a green warp pipe to get from Japan to Rio, with a special “TOKYO” hat and a red ball in hand.

Robots could be taking over the 2020 Olympics, as Japan has plans to build a “robot village” near the Olympic Village.

Finally, does this mean that a new edition of Mario and Sonic at the Olympic Games is on the way?

Advertisement

In any case, we think most will agree that Mario’s appearance was a great choice, along with the many other iconic characters that help to define Japanese popular culture.

Japanese Prime Minister Shinzo Abe appears as the Nintendo game character Super Mario during the closing ceremony at the 2016 Summer Olympics in Rio de Janeiro Brazil Sunday Aug. 21 2016. Abe's brief but show-stopping appearance as Super Mario offered