Five months before its premiere, “Batman v Superman: Dawn of Justice” started its viral marketing machine through the release of a Fortune profile of Lex Luthor, Jr. and giving a glimpse of the mysterious main antagonist’s back story.
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Fortune Magazine already did an exposé on the wunderkind and businessman (played by Jesse Eisenberg, because remember that Luthor is fictional…), but now LexCorp itself is reaching out into the public domain through a positively spun public relations campaign and a new viral website. We believe in technology as a means of communication, unification and a source of inspiration.
Investors seemed to have appreciated the idea of a father working hard to build a legacy for his son.
We also learn that LexCorp’s NYCC presence doesn’t stop there, however. He used that to his advantage.
The bandwidth should be adequate to support the huge number of attendees who will be logging in. aside from providing amenities like free WiFi, San Diego Comic Con and New York Comic Con aim to continually update the format of their conventions to suit digital users.
Look out, Batman and Superman. He says that this new technology will protect the people, “from threats you don’t even know about yet”.
When pressed, he revealed that LexCorp is actually one of the most charitable corporations in the United States, just behind Wayne Enterprises and Kord Industries, but downplays the company’s generosity. I don’t want to scare anybody… much.
Lex thought of working with the military more as a necessity than just a simple business opportunity.
At NYCC this morning, Warner Brothers kicks off more marketing for the upcoming DCEU film, Batman v. Superman: Dawn of Justice.
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Directed by Snyder, “Batman v Superman: Dawn of Justice” will lead to the rise of the superhero team Justice League. Eisenberg’s character is a 31 year old genius who changed his father’s company into a powerful-tech empire after Alexander Joseph Luthor Jr, died in 2000.
