Jean Jones, the pensioner who took a liking to Aldi gin back in 2011, returns to cheer up the lonely man on the moon who looks very familiar to anyone who has seen the John Lewis advert.
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One is the John Lewis version priced at £109.99 and the second is the Aldi version priced at £69.99.
Predictably, the Man in the Moon claims he is “over the moon” with the cheaper Aldi version.
Then Jean Joans, the Aldi granny who has starred in previous adverts for the supermarket, comes floating towards him on an armchair that has been tied to balloons, and the old man exclaims: “But I’m over the moon with this one!”
Numerous central John Lewis elements feature in the parody – a solitary old man, a young girl with a telescope, a park bench inexplicably placed on the moon.
The reactive marketing stunt served as an additional piece of content upon the retailer’s definitive Christmas advert #AldiFavouriteThings (shown below).
The advert will air for the first time this evening on ITV during I’m A Celebrity, Get Me Out of Here.
“Companies should beware, however, not to make their spoof confusingly similar to famous ads as this could amount to unlawful passing off, particularly in online ads where traffic might go to the spoof ad thinking it is the famous one”, he said.
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“Aldi’s prices are anything but astronomical”, the supermarket wrote on YouTube, where the clip already has more than 650,000 views. Sainsbury’s story of a hapless cat might have drawn the most laughs but John Lewis, king of the festive ads, managed to put out another epic tearjerker.
