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Survey reveals Tooth Fairy’s going rates across Canada

Is the Tooth Fairy getting stingier?

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The Tooth Fairy is giving away an average of $3.19 per tooth, down by 24-cents from past year.

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“The Tooth Fairy is finally fluttering back to earth,”Nat Sillin, Visa’s director of global financial education, said”.

The most profitable area to lose a tooth is in the Northeast, where kids get an average of $3.56 per tooth – that’s where the most kids get $5 and $20 bills, or more.

Launched as a companion to Visa’s online Tooth Fairy Calculator, the new Tooth Fairy Apple iOS App allows prospective Tooth Fairies to enter demographic information including gender, education, province, age, and household income, to determine how much money other Canadians with similar stats are distributing for teeth. From 2010-2012, the average per-tooth payment hovered around $3 before approaching $4 in 2013 and subsequently dropping. The average American child can now expect royalties of only $64 for their entire under the pillow collection, down from $74 two years ago. Kids in the West and South received an average of $3.09 and $3.07 respectively.

How much is a lost tooth worth? Launched in 1995, the program is now available in 10 languages in more than 30 countries. Could it be that the tooth fairy is feeling the pinch of the remaining recession or parents are? Margin of error for 4,027 interviews is ± 1.5 percent at the 95 percent confidence interval.

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About Visa Inc. Visa Inc. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers.

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