It looks like Taco Bell’s Super Bowl 50 ad this evening will unveil the Quesalupa. Back then, the rumored product was said to be, “basically a cross between a quesadilla and Taco Bell’s signature Chalupa”, featuring “melted pepper jack cheese stuffed inside of a flaky, crispy shell…seasoned ground beef, lettuce, cheddar cheese, reduced-fat sour cream, and tomatoes”. “The energy and excitement surrounding our pre-order and today’s reveal is just the beginning for us – stay tuned in the coming days and weeks for more!”
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In a prime slot at the start of the break, WCCO aired a Taco Bell commercial with Minneapolis’ “best looking man in comedy” Fancy Ray McCloney that was inspired by – and doubled as – a promotion for Minneapolis’ beloved indie LP shop Treehouse Records. He forgot to mention the nearest Taco Bell to his Lyndale Av. and 26th St. store. To be clear, good is a relative term here; the quesalupa is not going to convert anyone who is grossed out by fast food, but I think that goes without saying. It feels and tastes very much like a chalupa, but the soft shell with the gooey cheese inside is basically everything I could possibly want in a Taco Bell meal. Influencers were able to invite their followers to tune into Taco Bell’s Snapchat for an uncensored, real-time celebration with Feed the Beat artist performances.
