The masterpiece will be unveiled on 9 November and its launch will be at the LVMH Tower in New York City as seen by the invited sent out by the company.
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The above teaser makes it look likely the watch will be controlled by a digital crown like the Apple Watch. “In the price segment, between say $200 [£130] and up to eventually $2,000 [£1,310]”.
Tag Heuer hasn’t been shy about teasing its upcoming smartwatch, and as a stalwart of the traditional watch brands there’s plenty of interest in what’s up its sleeve. Details have been scarce regarding the approach that the company would take with this “smart” product, but it could cost around ,400 and “it will look like a normal watch”. It also beats the price tag of many Apple Watch models, though the premium Apple Watch Edition still costs a good deal more. However at the bottom of the page that reads “Developed in partnership with Google and Intel”.
The luxury timepiece firm shared an obscured image of the Tag Heuer Connected on its social media accounts, with only a side button and minute markers visible.
Will you be shelling out for Tag’s new smartwatch? The company is supposedly targeting the fashion-savvy people who are usually conscious about the appearance of the watches.
Tag Heuer depicts the smartwatch as “tradition meets innovation, craftsmanship meets savoir-faire, and bold style meets breakthrough technology”.
This isn’t the first time TAG Heuer has entered the electronic devices sphere. Low-priced specialist Huawei could perhaps use Intel’s expertise/processors to help it create a $299 clone version of the Swiss-made watch.
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Whether the characteristics of the new ‘TAG Heuer Carrera Wearable 01′ will be up there with Apple’s or not, this is an interesting move which signals a more natural blend within the luxury and tech markets. The “Connected to Eternity” phrase gives us an idea that the luxury smartwatch is really meant to last forever.
