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Taking a Page from Snapchat, Instagram Launches a New ‘Stories’ Feature

Instagram is launching a new feature today called Stories, which lets you share slideshows of photos and videos over the course of your day.

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Instagram Stories bears more than a striking resemblance to Snap’s Stories feature, which allows users to post photographs in a collection that lasts 24 hours, including video, and has various customisation features, such as text and drawing tools. The spin is, Instagram Stories appear at the top of the old feed, so your followers will inevitably see them without you needing to build a new audience in a different app. The product lets people post photos or videos taken throughout their day in a slideshow form, just like Snapchat Stories.

It’s simple to see what Instagram would want to add these fun features to their app, but as a regular Snapchat user, the feature definitely smacks of Snapchat envy on Instagram’s part.

If your account is set to private, only your followers can view your story. Make it pretty.Art:You can also choose whom you want to share your Story with…

The photo-sharing application Instagram is urging users to post more photos and videos, more often. Even if this new feature is a blatant rip off of Snapchat, I think many will give in to the ease of having everything in one place and we will find Stories to be quite popular in the coming months.

Instagram Stories will be rolling out for both iPhone via the Apple app store and Android devices via Google Play starting this morning. They vanish in 24 hours – just like Snapchat Stories.

We know that Facebook tried to acquire Snapchat at one point, and when that didn’t work, they added direct messaging to Instagram shortly thereafter. It is not yet confirmed if users will also have the option of saving their stories. Now you can share your highlights and everything in between, too.

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Instagram stresses to not worry about over-posting, that’s what Stories was made for.

A screen displays the Instagram logo. REUTERS  Lucas Jackson  File