Swift and Apple have encouraged a strategic relationship since she publicly denounced the company’s treatment of indie artists last summer.
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Taylor Swift gave Apple exclusive access to a video shot during the pop star’s recent concert tour.
Apple Inc.(NASDAQ:AAPL) launched its music streaming service in June 2015. According to Re/code, you can also expect an onslaught of Taylor Swift-related promotion from Apple: it also bagged the rights to use her name and likeness for a series of promotions.
Yesterday she said goodbye to the world tour for her smash hit album 1989, with a final performance in. How ideal can the timing be?
Over the weekend Taylor Swift teased the 1989 World Tour Live release on Twitter, and then shared the trailer that confirms a lot of exciting details fans will want to know about.
Earlier in the year the superstar penned an open letter to Apple blasting them for not paying artists if their music is streamed during the free three-month trial period offered to new customers.
Apple’s Beats 1 internet radio is set to interview Swift on Monday to discuss the deal. The popstar criticized the streaming service for a plan to withhold payment for music artists during the services free-trial rollout. The trailer’s description listed Jonas Akerlund as the video’s director.
“I was struck with this overwhelming sense of fear”, she tells the host. “Are they gonna turn my phone off?” Are they going to turn the video camera on? In the special, she performs in front of 76,000 fans.
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While this is possibly the best present we could’ve received, weren’t we supposed to get you a gift, Tay? “Maybe it’s because I love playing this record”. Gigi Hadid, Kobe Bryant, Chris Rock and Ellen DeGeneres are among other A-listers who also made a surprise appearance in her tour. Apple Music provides music recommendations based on user’s taste and is integrated with Siri voice commands.
