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Tesla Model X low first quarter sales due to “hubris”

“The parts in question were only half a dozen out of more than 8,000 unique parts, nonetheless missing even one part means a auto can not be delivered”, the statement from Tesla reads as per the publication.

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Tesla Motors Inc (NASDAQ:TSLA) has admitted that it was over-ambitious with its plans for its new Model X, but is now making significant deliveries of the electric vehicle.

The company said “hubris in adding far too much new technology to the Model X in version 1, insufficient supplier capability validation, and Tesla not having broad enough internal capability to manufacture the parts in-house” caused the miss.

Tesla’s first quarter deliveries consisted of 12,420 Model S sedans and 2,400 Model X SUVs, Tesla said in a statement.

Tesla says it delivered 14,820 electric cars between the beginning of January and the end of March.

By the end of 2016, Tesla wants to deliver somewhere between 80,000 and 90,000 Model S and Model X vehicles, while the Model 3 will start deliveries in late 2017.

Analyst James Albertine of Stifel says in a note to investors that he is concerned that the Model X is an “over-engineered product” that presents a challenge for Tesla.

“Once these issues were resolved, production and delivery rates improved dramatically”, Tesla added.

Mr Musk has revealed that the company is focusing on ramping up productions and will eventually need to build a factory in Europe to satisfy demand.

Last year Tesla posted a net loss of $889m (£620m) for 2015, partly because of the large sum it spent on research and development.

MORE: Tesla Model X: Will Falcon Doors Be A “Killer App” Or A Handicap?

Tesla says it has addressed its delivery shortcomings and assures they will not be repeated when the Model 3 sedan, the $35,000 sedan it revealed last week, launches late next year. Social media is buzzing about the newly-unveiled Model 3, and sentiment is overwhelmingly positive.

Tesla shares closed up almost 4 percent, at $246.99, after it reported over the weekend that it had taken 276,000 orders through Saturday for its new Model 3 sedan.

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Tesla Chief Executive Elon Musk has said the company aims to boost annual production to 500,000 units by 2020 after the introduction of the mass-market Model 3.

Tesla Model 3 red front