Now it wants to attract more buyers with a discount. If you’re looking to buy a one, we suggest you befriend a Model S owner to get $1,000 off. Getting 10 referrals in North America, Europe, and Asia will net the person a free Model X, reports TechCrunch. The Model X is the crossover utility vehicle coming out in September 2015. From the amount, $1,000 will be given to the new customer as a discount and $1,000 will be given as credit to the Model S owner that made the referral. Moreover, they’ll be able to at the price of an entry-level Model X. “If not, we’ll say “that was a great experiment” and move on”.
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This new strategy could even drop Tesla’s costs even further; the manufacturer says that it costs them $2000 to sell a vehicle through the regular process.
It will be a long time before it will bring a vehicle to market that will compete with the CLA and A3 in terms of price, but this incentive does signal a mainstreaming of Tesla.
Model S owners can refer up to 10 people in the program, which could take their credits to a total of $10,000.
Indeed, here at Transport Evolved, we suspect our editorial team has been responsible for a fairly large number of friends and family making the switch to electric vehicles after spending some time in one or other of the Transport Evolved plug-in fleet. Furthermore, cash-flow and margin improvements should drive Tesla stock higher, according to Mr. Galves. Nor is it just about leveraging the experience and enthusiasm of its current customer base.
“Customers who are not sales people can refer their friends”. It’s the first incentive program for the company, which eschews traditional advertising and dealer networks.
As the company faces auto dealership problems in a few of the states like Arizona and Texas, this program can be seen as a method to promote sales.
“I’m not entirely certain at all if it will work or not”, Musk said. He has indicated that this approach will save the company millions of dollars in additional investments that it would have shell out to set up new stores in order to sell its electric cars in the future. The referrals must come before October. 31.
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“We have quite a bit of word-of-mouth sales”, said Musk. It’s designed to boost sales through word of mouth, where a current Tesla Model S owner can receive $1000 for every person they refer that buys a new Tesla. As opposed to its prior vehicles, Roadster and Model S, the new Model X has a larger body which includes a new feature i.e. Falcon Wing Ear which is designed to open upwards.
