Like Tracy, many US shoppers like to make purchases on their desktops and smartphones nowadays, they insist on getting big discounts whenever they shop, and they don’t feel pressured to shop on particular days.
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NRF said the findings from this year’s survey were not comparable to a similar survey conducted last year due to a change in methodology.
Customers stream into Macy’s in NY on Thanksgiving evening for early Black Friday sales. Adobe said its projections are within 2 percent of the actual spending on those Websites.
The roughly 15 percent gain for Cyber Monday should lead to total sales of $3 billion for online commerce Monday, which would be a record dollar volume, according to Adobe Digital Index.
Millions of consumers are set to spend their way to the UK’s first £1 billion online shopping day today in the Black Friday bargain frenzy. RetailNext, a company that provides in-store analytics software to retailers, said in-store traffic was flat over the weekend and that sales were down 1.5 percent at brick-and-mortar outposts. Sales totaled a projected $20.43 billion over the four-day period. “There’s always some kind of deal in-store or online”.
The survey estimated that more than 103 million shopped online over the weekend, compared with almost 102 million in stores.
Thanksgiving weekend sales at brick-and-mortar stores dropped 10.4% year over year, according to retail research firm ShopperTrak.
In related news, retailers and malls also had to increase security this Black Friday weekend following terror threats from terror group ISIS. It said overall sales for both days fell 1.5 percent on flat customer traffic.
Average savings on this day were 36% from retailers – compared to 33% on Black Friday and 24% on Boxing Day. But this year, he started online shopping on Black Friday, buying five pairs of Sorel and Uggs shoes for gifts and eight Chromecasts that were two for $50 instead of $35 off. As of midmorning on Monday he was not impressed by deals he was seeing.
However, initial estimates suggest online sales have actually jumped, while shoppers appeared less likely to go out to stores. But given the faster growth rates in e-commerce sales, the retail industry appears to be reaching a turning point. The results for the holiday season, which includes November and December, will not be clear until the data for December is announced in mid-January.
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Thanksgiving weekend is now “more like the second quarter, going into halftime” of a football game because retailers are offering special prices several weeks earlier, said Matthew Shay, CEO of the National Retail Federation.
