In addition, the big box retailer will allow customers to “feel and try-on” the Apple Watch at 20 stores across Canada (we don’t have the full list of locations, but are working on it).
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It’s the first time Apple has sold the watch outside its own retail stores and marks a new experiment in mass marketing by the tech giant.
According to Best Buy, the Apple Watch will arrive in over 100 company stores, as well as splash across the BestBuy Web site. The Apple Watch Edition, though, which is priced at $10,000 won’t be included in Best Buy’s inventory, and customers would have to visit the Apple store or other much swankier outlets for this high-end smartwatch.
Canadian prices begin at $449 for the smaller, 38-mm model Apple Watch Sport. “We are excited to convey the Apple Watch to extra shoppers, particularly with the holidays arising”. Meanwhile, Digital Touch lets you communicate by sending a sketch, a tap or using the rhythm of your heartbeat.
Although products receive the majority of discussion, one of the hidden strengths of Apple (NASDAQ:AAPL) has been its successful retail operation.
The Apple Watch Sport and standard Apple Watch will be available, along with an array of accessories.
This greater availability of the Apple Watch may play an important role in boosting the sales of this device. And that’s a positive for Apple going into the seasonally heavy holiday season.
Apple is yet to release sales figures for the Watch, though chief executive Tim Cook said at last week’s earnings announcement that the device was surpassing the firm’s expectations.
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“Many analysts ride the wave of exceedingly high expectations”, Entner said.
