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The Apprentice: Dan Callaghan is the first candidate to be fired

“Do I think I deserved to stay in the process given my abysmal selling record?” The atmosphere in the room just changed.

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The candidates still display the same mix of bravado, self-preservation and warped logic, with the result that events agency owner Selina was chosen to lead team Connexus in a task about buying fish because… she has food intolerances (and because the rest of her team have an intolerance to putting their necks on the line in week one).

She complained that Brett (a former navy engineer and, it transpired, one-time sous chef in a fish restaurant) had spent too long and been too meticulous making the fish cakes.

But Dan is not his own biggest champion, neither in the boardroom, nor now, it seems.

“I plan to watch tonight’s show with my family, and plan to have a few friends round my house tomorrow night”.

“(Lord Sugar) approached me and said would I be interested in doing it and my immediate answer was not really, because I’m very happy doing the interviews and I’m very proud to have been doing the interviews for the last 10 years and I’d never sought a different role”, he explained.

You’ll have to wait and see – but he doesn’t laugh a lot.

For its tenth year and eleventh series, The Apprentice had clearly delivered yet another array of candidates to entertain and amaze us with their appalling egotism and extraordinary ineptitude and setting the image of British business back another five years. He’s quick to answer. “I thought I had a hernia but lots of players do, so I wasn’t anxious”. One team targets affluent city workers whilst the other takes on tourists in Camden.

Of the men, Joseph Valente referred to himself (on his CV!) as “the master of persuasion with the women” even though he looked like a modern Jimmy Hill and another cocky wide boy Mergim Butaja insisted “I’m not interested in being a millionaire”.

“I think it is a good lesson for everyone to learn, you yourself just got a job and I can’t imagine you got it if you were late and a CV with errors on it”.

“People have said I should be on stage as a career”.

Of the new show, he said: “Me and Lord Sugar will work together because you’ve got age and beauty – and those two go hand in hand all the time”, he said. I hate being the person that comes second…

Tutor Sam, who tried to pretend he could sell using evocative words: “I’m a wordsmith”. Hewer is not giving up on business, though. It sounds like a quote you’d see on Instagram! That’s going to be a global name. I did this on the show in the boardroom, and have stuck to it ever since becoming business partners with him. I’d be a challenge to him.

And if you’re wondering what exactly the secret of her success is, it’s simple: ‘I never trust my first impression, ‘ she tells us during our refreshingly honest interview…

There’s Richard Woods, self-declared “Swiss army knife”.

“Being on the Apprentice is a rare opportunity and it was a great experience”. If they said hello to me, I ignored them.

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“Sometimes you have to put other people down or attack other people and that’s something I didn’t appreciate as much as I should have when I went in”.

In at the deep end for new Apprentice teams with a fishy task