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The Bikini Ireland photocall led to this brilliant photo

Big brother Housemate Sarah Greenwood joins Miss Bikini Ireland 2015 hopefuls on Harcourt Street who show support for “Free the Tats” Breast Cancer Awareness Day by removing their bras.

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Forget breast cancer awareness, this really needs to appear in a few sort of road safety awareness campaign.

Nonetheless, without the implausible Miss Bikini Ireland competition this photo wouldn’t exist, so I’m glad that it does and I just hope that the cyclist is okay following their fall, and that the model did not catch hypothermia.

“I don’t think the girls should have been put in that position”.

“Obviously they were asked, or told, to take off their tops and I think when you start modelling you don’t realise that you can no say to things”, she explained.

According to its Facebook page, Miss Bikini Ireland’s “goal is to find one lucky lady to represent Ireland at the world finals of Swimsuit USA worldwide each year”.

This picture from a Miss Bikini Ireland photocall is being shared across social media.

Meanwhile, Thalia has admitted that she thinks all those involved in the shoot should be “ashamed of themselves”.

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But one photo has gotten more attention than the others.

Miss Bikini Ireland 2015 hopefuls on Harcourt Street who show support for'Free the Tats Breast Cancer Awareness Day by removing their bras