Misfit today announced the debut of Misfit Link, a new app that’s created to add new capabilities to the Misfit Flash, which is the company’s cheap activity and sleep tracker.
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Why this matters: Misfit isn’t the most popular fitness band maker-that honor goes to Fitbit, by a wide margin-but it’s a found an interesting hook in its combination of low prices and simple smart device controls. They used to cost $99.99 and $49.99.
A cut-price sibling to the Misfit Flash and Misfit Shine, the £19.99 Flash Link will keep tabs on your daily activities, relaying all details to an accompanying smartphone app. All are rounded in shape, though, and feature small lights on the front that tell you when the device is syncing, registering your actions, and more. Misfit, however, appears to see a different future for its trackers, doubling as wearable smart buttons which can be used as remote controls for things like taking a selfie, or controlling your music playback on Spotify. The new Flash Link comes in four colors (black, white, a sort of teal-ish green, and red), and it’s sold with a clip instead of a bracelet or necklace.
The Misfit Flash Link is a soft, plastic disk equipped with a replaceable coin cell battery that can run up to six months, so the user does not have to worry about charging.
“We’re focused on making products everyone can use”, said Tim Golnik, Misfit’s Vice President.
The introduction of the Misfit Link app and Flash Link device is the continuation of a move into the smart home for the company, which burst onto the scene with its Misfit Shine tracker three years ago. Misfit explained that additional functionality is coming soon, including integration with IFTTT and Logitech.
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Misfit invents and manufactures wearable and smart home products.
