One of Dodge’s more recent Viper models featured over 25 million potential color combinations.
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When you factor in the Viper’s depleting year-over-year sales since it was relaunched in 2013, the car’s future actually looks grim. It is expensive enough to build the Viper in the painstaking process where literally everything is assembled by hand, but the fact that the Viper has its very own production facility really pushes the cost of building the beast through the roof.
According to a product plan that has been linked through the tentative deal the carmaker has inked with the UAW union, Fiat Chrysler Automobiles might move to cease production of the Dodge Viper SRT starting with 2017 without introducing a successor. Despite all that power, the Viper has actually become much more user-friendly over the years, adding creature comforts like air conditioning, navigation and an exhaust that won’t burn your leg upon egress. It will be especially sad when the FCA’s Australian arm were reportedly keen to convince Detroit to build any new sports cars in right-hand drive in order to cross the Pacific to our sports-car-loving market.
Just because the plant is closing where the vehicle is made doesn’t mean the Viper will be discontinued for sure, but it is certainly a good sign. Nevertheless, the company would need to see a strong business case for continuing to make the Viper beyond 2017. Only time will tell fi the auto is being discontinued. Only 760 Vipers were sold in all of 2014.
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The current Viper is a fourth-generation revamp of a model launched in 2012.
