Yesterday, we reported that the Channel Orange rapper had just released a new visual album, titled Endless, via Apple Music, separate from the much-anticipated sophomore effort fans have been waiting for all month. The company tweeted a link to the music video “Endless” by the R&B artist on Thursday night, August 18, 2016.
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Listen to the album on Apple Music and iTunes here.
The video shows black-and-white footage of Ocean building a staircase in a warehouse over new music, which looks more like a visual art project compared to the more cinematic approaches by artists like Beyonce and Prince. “I suspect the main album is yet to come”. In one clip, Ocean appears on a stage in an all-white outfit, his body and face covered in glitter; in another, he sets himself on fire.
In New York, the pop-up took over a magazine shop on the corner of Mulberry and Kenmare, with dozens of issues of Boys Don’t Cry inside glossy packaging arranged on the store’s racks.
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“He is intentionally keeping everyone guessing”, Aswad said. The record featured the hit song, “Thinkin bout You”, and earned him two Grammy awards, including best urban contemporary album. Today, Ocean released the first taste of the new compilation-originally titled Boys Don’t Cry, but not any more, according to Rolling Stone-with a video for “Nikes”. Prior to his debut album’s release in 2012, Ocean publicly revealed his first love was a man, an unheard of move at the time for a hip-hop artist.
