Choose to join the light side or the dark side, and Gmail, Google search, and more will be customized in a Star Wars style. Choose wisely: your Google experience across Gmail, Google Maps, and more will change to reflect the side you’ve pledged your allegiance to. Choose the Dark Side, and you’ll see a lot of black; choose the Light, and your apps will adjust accordingly.
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Google is excited about Star Wars: The Force Awakens, and has launched a special promotional campaign to make sure we’re all aware the new movie is now less than a month away from release. Just head back to Google.com/StarWars, and you can change to whichever side you’d like. Once you’ve selected which side of the force your loyalties lie, all of your Google associated applications will be themed.
Once you’ve signed up, you’ll get a customised image skin for your Google profile photo and the opportunity to share your decision with the world via social media.
If seeing the cast of “The Force Awakens” on the big screen this December isn’t enough Star Wars for you, you can come home to paper snowflakes featuring BB-8, Finn, Kylo Ren, Poe, Rey and the First Order Stormtroopers. There are little Easter eggs everywhere across Google’s apps such as the YouTube progress bar turning into a blue or red lightsaber for which side you pick.
Google has developed themes and other Star Wars goodies for YouTube, Chrome, Chromecast, Google Translate, Inbox, Waze and Android Wear. The Millennium Falcon in Cardboard would be sweet!
To get yourself in the mood for the latest Star Wars instalment check out RTÉ Radio One’s Documentary on One: For the Love of Star Wars, which features Matthew O’Brien who has been hooked on Star Wars since he was four-years-old.
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Disney and Google today rolled out a new immersive experience marketing campaign for Star Wars: The Force Awakens. “So when we first heard about Episode VII, we started thinking about what a Google tribute to these epic stories might look like”.
