At Fortune’s Most Powerful Women International Summit in London, Nicola Mendelsohn, VP EMEA at Facebook, predicted that the Facebook newsfeed will be all video in 5 years. “We’re seeing a massive increase, as I’ve said, of both pictures and video”. There are 1.65 billion monthly unique users around the world and 1 billion daily unique users around the world, with 200 million more people are joining up year on year. It can lend so much more information in a much quicker period. Mendelsohn had the ideal retort, “You have to write for the video!”. Mark Zuckerberg, Facebook’s CEO, has already noted that video will be more and more important for the platform.
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Still, Facebook’s hasn’t gone unnoticed or without objection from publishers, who feel pressured by an algorithm that gives preference to certain types of content over others, and users who have become annoyed with the influx of video in their feeds. She also said the trend helps users to digest more information. But it won’t disappear entirely, Mendelsohn assured the crowd: “You’ll have to write for the video”.
If you think you’re seeing more video in your Facebook News Video now than ever before, just wait.
The amount of text being posted on Facebook is declining, according to one of the company’s executives, who believes the social network will “probably” be “all video” within the next decade.
Anecdotally, the vast majority of “viral” videos we report upon now are either first published to Facebook, or gain enough traction there to warrant media coverage. But Facebook, whether it likes it or not, is also a repository of memories.
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As Facebook works to address potential issues with live video, it continues to develop new features.
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