Initial quantities of the iPhone 7 Plus have sold out globally as Apple Inc prepares to roll out its new gadget in stores, the company said Wednesday, Sept. 14.
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IPhone 7 will become available in United Kingdom retail stores tomorrow, but the majority of models will not be available as the initial stock has already sold-out online, Apple confirmed.
Every year, the initial iPhone sales are nearly ceremonial in nature, with people flocking to the Apple stores days before the sale begins.
At the moment, all models and colours of the iPhone 7 Plus have run out, and all versions of the smaller iPhone 7 in jet black are also unavailable, Apple said.
Nevertheless, US carriers Sprint and T-Mobile have said on Tuesday they attained a robust number of pre-orders – a factor which helped in driving Apple shares up. That later date is the one many (but not all) iPhone 7 Plus pre-order customers have received as a delivery date. The entry-level 32GB iPhone 7 costs £599.
Furthermore, those interested in the sleek jet black iPhone 7 or an iPhone 7 Plus of any color are completely out of luck.
There are a few possible reasons for the quick sellout: Demand could simply be higher because of new features like two cameras on the iPhone 7 Plus. Apple’s Asian suppliers have suggested that the dual-lens camera on the iPhone 7 Plus is hard to manufacture, leading to a shortage.
On top of the carrier deals, Apple has introduced an upgrade programme in the United Kingdom this year that lets you pay a monthly fee to get a new iPhone every year. Customers have often settled for something slightly different once they reach the door of the Apple Store. The iPhone 7 Plus is already sold out and the iPhone 7 in jet black is also unavailable.
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Apple has said that the phones, in the near future, will be available in stores in a very limited supply, so it is advisable for users to book their phones via orders, rather than going in as a walk-in customer.
