The iPhone 7 Has ‘By Far the Best Performing Mobile LCD Display’

The DisplayMate report, which calls the touchscreen display the “crown jewel of the smartphone”, emphasizes the importance the component plays in every function, from reading text to viewing the vivid photos captured by the fantastic new cameras in the iPhone 7 and 7 Plus. So the iPhone 7 display is indeed brighter in most situations and apart from brightness breaks many records for things like screen reflectance and color accuracy. DisplayMate found that the 7 implements both gamuts accurately, calling its absolute color accuracy “virtually indistinguishable from ideal”.

“LCDs are a great cutting edge high performance display technology for Tablets to TVs, but for handheld Smartphones, OLED displays provide a number of significant advantages over LCDs including: being muck thinner, much lighter, with a much smaller bezel providing a near rimless design”, DisplayMate noted in its report, adding that OLED displays can be curved due to their flexibility, have faster response time, better viewing angles and can accommodate the always-on display mode. LCDs are another display technology used for smartphones, and this year DisplayMate testing proves that Apple’s iPhone 7 and 7 Plus have the best LCDs it has ever tested. DisplayMate calculated the iPhone 7 is 7 percent more efficient in that regard than the 6, a small but important change.

Samsung continues to dominate the OLED smartphone market with the best smartphone display ever on the Note 7. If the content you are viewing is marked with the DCI-P3 colour profile marker, the phone will switch to the wide-gamut view and for everything else, it stays in the sRGB space.

Still, some extra battery life would be nice and there are a few areas where the iPhone 7 display is lacking. What would have been interesting to see is how it stands up against the Samsung Galaxy Note 7.

The tests reveal the iPhone 7 has the highest contrast ratio, brightness, contrast rating, and lowest screen reflectance of any smartphone display.

The iPhone 7 produces up to an impressive peak brightness of 705 nits when Automatic Brightness is turned on in high ambient light, where high brightness is really needed.

DisplayMate Technologies has been doing thorough analysis of iPhone screens since the early days of smartphones. Plus, they have a very fast response time, better viewing angles, and an always-on display mode. It has a wide range of color gamuts, fantastic accuracy, great viewability, and slightly better power efficiency.

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Given Apple’s focus on a great display experience, I think we can expect an incredible OLED display experience from future OLED iPhones.