According to reports, the festival, which is being held in the city of Cluj-Napoca in the Transylvania region, is accepting Count Dracula’s favorite form of payment: blood.
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“We have a very fucking dilemma”, “Don’t fail, give away” and “Not only pumpkin heads need bloodstream”, say promotion brochures constructive feeding blood presenting for coupons.
Organisers of the Untold Festival, which takes place in Transylvania from July 30 to August 2, have pledged to exchange tickets for blood donations at select centres in Bucharest and Cluj, as part of its “pay with blood” promotion.
Concert-goers will get free or discounted tickets for donating blood for transfusions.
Up tends 500 lots of people are…
The campaign, called “Pay With Blood”, is hoping to raise awareness of the need for blood donations in the country where only 1.7 per cent of citizens donate.
Mobile blood collection units will be set up in 42 Romanian cities for 10 days this month.
“I wanted to contribute actively to increase the number of donors and, at the same time, to offer fans a unique method to pay ticket to the festival”.
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Festival organizers have teamed up with the National Institute of Blood Transfusion for the campaign. 2015′s lineup is comprised of high profile artists including Armin van Buuren, Avicii, Adam Beyer, David Guetta, and many others. “Considering many youngsters in Romania don’t donate blood and our festival is aimed at youth they saw the opportunity”.
