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Toyota Previews MX-5 Rival With S-FR Concept In Tokyo

And they’ve attempted well, giving us excellent examples like the GT86. Toyota says the little concept is “pitched as an entry-level model”, and the company is understood to have its sights set on production.

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The S-FR is in the form of a small, front-engined, rear-wheel-drive coupe, and it’s said to be very light and responsive. It’s called the S-FR, and it’s the sub-FR-S that Toyota hopes will take the fight to the Mazda.

All we know for now, from this nifty teaser image, is that the new Scion concept vehicle will have a Scion badge and will be red, perhaps with a silver roof.

News earlier this year that Toyota had registered the trademark ‘S-FR’ immediately kicked off speculation that the carmaker had picked a new name for its anticipated Supra successor. There are no infotainment screens in there and other gadgets, probably because Toyota wants to focus on the fun-to-drive character of the S-FR Concept.

Toyota describes the decidedly retro-looking coupe as a concept that “continues the proud heritage of Toyota’s fun-to-drive lightweight sports cars”.

Toyota is bringing three concepts to the 2015 Tokyo Motor Show but this pint-sized sports vehicle has the entire auto community abuzz. The simple and modern finish of the interior rounds off a design that stresses approachable simplicity while conveying the vehicle’s performance and sporty spirit.

The full-fledged FR layout gives the engine a front midship location.

Toyota hasn’t dished out the details on exactly what would fit under the hood, but they do say that it has smooth acceleration, optimal weight distribution, and an independent suspension. The center stack is similarly simple, with circular controls arranged in a line that leads down to – joy of all joys – a stubby six-speed manual shifter.

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In fact, it was designed not just to attract driving enthusiasts, but those who enjoy customizing their cars as well.

Toyota reveals S-FR concept to pitch a possible new entry-level sports coupe