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Trump ready to roll out big money for campaign ads
A candidate for the White House will begin an advertising campaign.
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How heavily? It’ll be huge, Trump assured reporters, saying he would spend $2 million a week on television ads in Iowa, New Hampshire and SC.
“I will spend a lot of money against the people that go after me”, he warned. It would seem that some social conservatives, including a few now supporting the last two Iowa winners, consider Senator Ted Cruz a “phony opportunist” – and would rather see Senator Marco Rubio do well if their own candidates don’t have an unexpected late surge. The controversial figure has said that, although he did not believe he needed to spend any money, he did not want to take anything for granted. Trump took this jab at the Texas senator, whose father was born in Cuba.
Donald Trump holds a dominant position in national polls in the Republican race in no small part because he is extremely strong among people on the periphery of the G.O.P. coalition. What’s more, the best way to finish better than Chris Christie, Jeb Bush and John Kasich in New Hampshire would be to be a perceived “winner” in Iowa, which could happen if he finished a strong third, with the others far behind.
Trump has teased plans to advertise on television in the past, but ad buys have failed to materialize.
“Trump tweeted Tuesday morning that his presidential campaign is “$35,000,000 under budget”, boasting that he’s in “first place”, even though he’s “spent very little”.
While Trump likes to claim he’s self-funding his campaign, the vast majority of what he has spent has come from donors across the country sending cheques or purchasing merchandise from his website. “I’ll be spending a minimum of $2 million a week and perhaps substantially more than that”, he said.
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Donald Trump speaks during a town hall meeting during a campaign stop on November 19, 2015, in Newton, Iowa. Holding out until right before the start of the first contests-the Iowa caucuses are less than five weeks away-he ensures that his first TV ads will get maximum exposure at the exact moment he would want it.