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TV cash scramble pushes Premier League spending past £1bn

Fear of relegation has driven Premier League spending up.

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It may be transfer deadline day, but we all know the real transfer window closes on Saturday.

Barclays Premier League clubs have broken the transfer spending record once again this season, with another hectic January transfer window playing its part.

Broadcast revenue given out last season to Aston Villa, who were the last team to avoid relegation. Total spending worldwide this transfer window finished at more than £1 billion. It’s also interesting to see some of the top teams in the Championship (second tier) spending, too.

You pay your money and take your choice but all the evidence points to the fact that just like Delia Smith and the owners of the other clubs fighting it out at the bottom, the cash spent on January signings is for one massive reason only – a last gamble to try and secure Premier League survival.

Deloitte estimates that £130 million has been spent so far in the January transfer window, which takes the total sum for the season beyond £1bn for the first time in history.

The Magpies were the biggest movers in a largely underwhelming winter transfer window, adding Jonjo Shelvey, Andros Townsend and Henri Saivet, with Seydou Doumbia joining on loan, for a total outlay of £28.5 million, reports the MailOnline.

Record signing Benik Afobe has already started delivering the goals that the Cherries need to ensure their Premier League survival, after his £12 million switch from Wolves.

Both Newcastle and Norwich are responsible for two each, with Everton, Swansea, Bournemouth and Sunderland all bringing in one. And assuming there isn’t any late-breaking drama this evening, Manchester United’s £58 million ($83 million) move for striker Anthony Martial could end up being the most expensive transfer of the season in the Premier League, as well as the most most expensive UK transfer of all time.

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Until this morning, the biggest fee paid by any club in 2016 was the reported £18.3m Stoke City forked out on record buy Giannelli Imbula from Porto.

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