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Twitter adds algorithmic timeline features – but loses users

Meaning that users won’t see the feature unless it is manually activated.

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Despite being widely recognizable among social media users, Twitter has faced competition from both the older social networking platform Facebook and newer platforms such as Snapchat and Instagram.

Yesterday Twitter also announced the launch of First View, a new feature aimed at advertisers seeking to engage with users via promoted brand videos at the top of their timelines. And when it comes to making changes to Twitter’s core product, nothing is sacred.

Currently, 14 of 45 brokers have a “buy” rating on the company, which is facing a crisis of confidence among investors anxious about its plans to grow revenue and users. While the stock price is still struggling and takeover rumors have been dispelled, at the current price, the company’s market cap is around $12 billion which makes it an interesting target for cash rich companies, given its sizeable user base of 300 million. For the rest of the tweets, you can find them just underneath the initial group, again in reverse chronological order. Excluding Twitter’s followers who use a text-only version of the service, the company reported monthly users of 305 million at the end of the fourth quarter, down from 307 million in the previous quarter. The added feature will follow Twitter’s existing format of displaying updates in reverse chronological order with the normal timeline being displayed right beneath it. Users only have to pull-to-refresh to get new Tweets. Clearly, history teaches us nothing – this isn’t the first time a change in the timeline has caused stagnation in users as this was the case with Facebook a while ago. The letter said the reorganisation, which brought a new leadership team led by co-founder Jack Dorsey, was poised “to move with greater agility and focus” as Twitter seeks to revive its fortunes. And an app called WhatsApp has one billion active monthly users. Shares of Twitter have been pummelled in the past year, dropping around 67%.

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But reports of the timeline shift have already prompted protests from some users who say it may lead to the death of the platform, tweeting with the hashtag #RIPTwitter. And we have to admit – Twitter has some pretty weird rules. By becoming more Twitter-y. He has even hinted that Twitter’s 140-character limit, long a defining feature of the service, may be changed.

Twitter puts video ads at top of users' timeline feeds