The National Football League has re-upped its partnership with Twitter, promising to feed fans of America’s most popular sport even more tweets with gridiron action.
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According to an official release, users of Twitter will have access to more official NFL content, which include pre-game highlights, game recaps, infographics and behind-the-scenes content starting with this season’s preseason contests.
Twitter and the NFL have already worked together through the Twitter Amplify program. Financial terms of the deal weren’t disclosed.
With the content and advertising deal, the NFL will push content onto Twitter (including videos and photos from games) and Twitter will use an algorithm to promote it to users. With that comes a new way for fans to stay connected with the biggest stories in the league, as the NFL and Twitter have officially announced a multiyear partnership to deliver unique NFL video and other content daily to fans throughout the season. In the previous two seasons, the ads were jointly sold by the NFL and Twitter.
Although its brand is widely known and its service boasts more than 300 million users, Twitter has been struggling to widen its appeal. This reiterates Twitter’s emphasis on large live events to engage its community and find new users. The company’s stock finished last week at $27.04, less than half its value 10 months ago and just $1.04 above its initial public offering price in November 2013.
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“We are very excited to partner with Twitter in a more comprehensive way”, said Vishal Shah, VP of media strategy & business development.
