Beyond live broadcasts, the league is also expanding its use of Twitter’s Amplify platform, increasing the amount of content it produces for Twitter, Vine and Periscope.
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A Twitter spokesman declined to disclose financial terms. Indeed, the league boasts more than 22 million followers, while it recently became the first organization to surpass 2 billion loops on Vine.
The National Basketball Association said it reached an expanded content deal with Twitter that will put exclusive live programming and more video on Twitter, Vine and Periscope. Earlier this year, Twitter snared high-value rights to live-stream 10 games on the NFL’s “Thursday Night Football” lineup this season, and last week announced a deal with Pac-12 Networks to carry 150 events.
Of late, Twitter has been naming live-video partners with such frequency that new ones hardly seem worth mentioning.
The report from a couple of weeks back also suggested that Twitter is speaking with Major League Soccer and cable television giant Turner about acquiring digital streaming rights. “We’ve seen technology bring fans closer to our game, teams and players in ways we could have only imagined a decade ago”.
Twitter (TWTR) announced the expansion of its content partnership with the NBA, CNBC’s Carl Quintanilla reported on “Squawk on the Street” Tuesday. Still, that hasn’t stopped multiple sports networks from expanding to Twitter.
Twitter’s user base grew only modestly to 310 million monthly active users in the quarter ended March 31, from 305 million in the preceding quarter. Turner, which owns TNT and handles numerous NBA’s digital endeavors, will be involved in the pregame and second, to-be-announced streaming show.
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The NBA said it will also launch a second program that will be exclusive to Twitter, but no other details of that program were given.
