Twitter Inc reported its first quarter with no growth in users since it went public, stoking fresh concerns on how long it will take for the company to reverse the trend.
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The change to the timeline on the home page is created to appeal to advertisers by giving more prominence to tweets that advertisers pay for.
According to Twitter the new timeline will show users tweets from accounts they are more likely to care about, to be more specific, accounts that they engage with regularly.
Due to the fact that there are several other great services for keeping up with friends, news, and celebrities, Twitter needed to freshen up. And as the never-ending litany of woes continue to plague Jack Dorsey’s social media service company, the changes made appear no closer to turn the company around.
The company has five priorities in 2016: refine its core service, invest in being a leader in live-streaming video, give creators and influencers the best tools to build and connect with their audience, make Twitter safer and support developers.
The stagnate of user growth has troubled Twitter since its IPO in 2013 at a huge valuation of $25 billion, but it has dropped over $10 billion recently. When you get it, you’ll receive a notification, and the new timeline will automatically be turned on.
“It’s still unclear how Twitter will monetise Moments”. Twitter began rolling it out on Wednesday, but most of us won’t see it in our feed for another week or two.
Still, with Twitter’s performance in the fourth quarter, it’s unclear whether a revamped timeline is enough to impress investors as the company struggles forward through a recent restructuring of leadership. Excluding certain expenses, Twitter earned 16 cents per share during that period, surpassing the expected earnings of 12 cents per share. Its 320 million monthly active users is the same number as the previous quarter, going against analysts’ expectations of a rise to 324 million.
Twitter has released its earnings call for the fourth quarter of 2015 and has posted a revenue of $710 million with non-adjusted earnings of $114.6 million(16 cents a share).
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Twitter’s share price bottomed out at $13.91 a share Thursday before rebounding slightly to close at $14.31.
