According to CNBC, the social company is in talks with the likes of Google and cloud computing company Salesforce, among others, and may receive a formal bid soon.
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The news follows a company board meeting earlier this month when Twitter directors reportedly mulled a sale as well as cost-cutting measures, Recode reported.
They added that a deal, if one did materialise, could happen before the end of the year. Notably, it’s also the highest Twitter’s shares have been since January this year.
Google and Salesforce.com are said to be among the firms eyeing the microblogging site.
Since its flotation in 2013, Twitter has struggled with user growth numbers and decreasing revenue.
Salesforce exec Vala Afshar tweeted out a short breakdown of “Why Twitter?” on Friday morning, highlighting the company’s network, realtime news, and promotional platform as reason why the enterprise company is interested.
The rumors of Google buying Twitter just seem to keep popping up every so often.
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While companies such as Google and Microsoft have always been touted as potential buyers, the addition of Salesforce to the mix is interesting – it doesn’t seem like a natural fit on the surface.
