WASHINGTON: Twitter has rolled out a brand new Twitter Ads button, which is obtainable on the customers profile pages on each the iOS and Android shopper purposes.
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Twitter has been struggling to monetise for some time now. Here, users could write ad text, upload photos, and even target their desired audience right from the app itself. The feature is now supposedly being tested in beta.
Today, Twitter announced the launch of the tool, which it’s calling the Twitter Ads companion.
The feature, while designed for mobile use, stops short of letting users actually build their ad campaigns from their smartphone. Twitter had earlier tried making Twitter Ads a major part of the app’s user experience.
The ads companion provides information about impressions, engagements, spend, cost per engagement and engagement rate, both for the overall account and specific campaigns. With this new button, Twitter’s taking up far too much of a smartphone’s screen to raise revenue for it to fail to give people this additional, convenient option. According to TechCrunch, this ad button previously appeared in the list that pops up when users tap on the Settings selection. Twitter Ads was then visible right above the options for Lists, Drafts, and Help.
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It is uncertain at this time as to how many users are witnessing the latest Ads key since the company has not officially declared the accumulation.
