Now that you have at least two social media indicators, hopefully you won’t forget your BFF’s birthday this year!
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The latest update on the website mimics a similar feature Facebook Inc (NASDAQ:FB) has.
To add your birth date to your Twitter profile, choose the “Edit profile” option on Twitter.com.
Followers can also realize that it’s your birthday. The birthday setting will be in the left-hand column. It seems like if you said it just that way a lot of people would still give Twitter their birthday info.
These “personas” include categories like millennials, adults 18-54, seniors, Gen Xers and baby boomers – all subsets that might be easier to distinguish if Twitter had someone’s birthday on hand.
But now, for the first time, Twitter is letting you display your actual birthday on your profile.
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Birthday Celebration More For Ads? Regardless of that, it will open the floodgates for “more relevant content, including advertisements”. When your special day arrives, you’ll see balloons float across the screen (of a desktop or laptop.). These groups are then targeted for certain types of ads. Only registered users can post tweets while everyone else can real public tweets. And now Twitter wants to actively know your date of birth for rather obvious reasons. This data is worthless for brands, but the birthday feature counteracts this. Giving up an extra piece of information can make you more valuable to advertisers or potentially be used by scammers to gather more information about you, Robert Siciliano, an online safety expert to Intel Security, told ABC News. “It will be interesting to see how Twitter will be able to sell that additional data point to advertisers”.
