Latest data show that online shoppers splurged more on commodities at Thanksgiving Day this year than they used to for the holiday.
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Before the hitches retail analyst Experian-IMRG predicted Black Friday online spending would hit a record £1.07bn, a 32% increase on last year’s £810m.
TheStreet also observed solid traffic during several visits to Apple stores on Long Island, New York on the evening of Black Friday, a key shopping time as people head out after work in search of deals.
“We did a lot of the stuff on the internet”, said Hicks.
The online rush comes as Wal-Mart Stores Inc., Macy’s Inc. and other chains roll out their Black Friday specials, aiming to get more shoppers into stores.
As Cyber Monday illustrates, “there’s not a conversation about retail today without talking about digital”, Berry said.
“This year, we saw Black Friday ads emerge before Halloween”, he said, and in-store sales were bigger in the days leading up to Black Friday, “which is a result of retailers successfully elongating the holiday season”.
Gerri Spencer and her daughter Jasmine Hansen were enthusiastic participants in Black Friday shopping this year.
By Sunday, more details are expected to give the National Retail Federation a better idea of how this Black Friday weekend fared with consumers.
“They definitely experienced the same thing”, Wells said.
This year, the Black Friday sales come in the context of weak retail revenues blamed in part on relatively warm weather that has discouraged cold-weather purchases.
Justin and Emily Mace, of Canton, came to Alliance to shop on Black Friday instead of staying in Canton because they said it is easier to get around in Alliance. And that splits out into just around $2.72 billion for Black Friday, or an increase of 14 percent compared to last year, and $1.73 billion on Thanksgiving Day, a 25-percent increase compared to last year (based on Adobe’s figures). “Simply put, the consumer is becoming much more savvy and sophisticated, reducing the need to wait in-line”, said Chen.
LONGMONT: Maria Cross, center, her daughter Alora, 13, and mother-in-law Debbie Cross take a break while shopping at the Sports Authority at the Village at the Peaks on Friday.
So you missed the doorbuster deals on Thanksgiving, and didn’t make it out this morning.
“There’s no one out here!” she said. Black Friday is upon us and thousands of people worldwide are looking for some really nice deals but it’s so hard to pick a single place or more because they all have their pros and cons, so let’s see where Google wants us to go. “It’s going to be better”, said Campano.
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If you want to get a glimpse of just how hard it is out here for retailers, just ask 11-year-old Ava Bassarat, who’s on a mission to buy an iPod Touch.
