Starting October. 6, it’s breakfast anytime at McDonald’s.
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But it wont last all day, the promotion runs until 2 p.m. According to the company, McDonald’s received more than 120,000 tweets requesting all-day breakfast over the course of one year. Uber will also be pledging $2 per All Day Breakfast delivery to the Ronald McDonald House Charities of South Florida.
To promote the launch, McDonald’s officials said participating locations will host a PJ Day on Wednesday during which patrons who don pajamas – shirts and shoes required – will receive a free Egg McMuffin. “That’s why we’re excited to be able to offer people, for the first time ever, McDonald’s All Day Breakfast at the touch of a button”, said Kasra Moshkani, General Manager for Uber in South Florida.
The All Day Breakfast promotion comes 40 years after the Egg McMuffin was first introduced to American restaurants, in 1975.
Hotcakes, Sausage Burritos and certain sides will be available everywhere.
McDonald’s US uses around two billion eggs annually to serve on its breakfast menus.
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All menus will reflect the new options, said Carol Oren of Adwerks, the agency that represents McDonald’s locally.
