Combined sales for those two days, which have traditionally kicked off the holiday shopping season, totaled about $12.1 billion, according to preliminary data from ShopperTrak.
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According to the survey, 121 million plan to shop online on Cyber Monday, down slightly from the 126.9 million a year ago. However that trend is set to change as recent surveys suggest that more than 103 million customers made online purchases as compared to 102 million shoppers who walked into stores during the discount frenzy of the previous weekend.
The retail federation changed its Thanksgiving holiday survey questions and methodology, so its results from polling on Friday and Saturday are no longer comparable to prior years.
“I did do it when we were poorer”, she said. Those under the age of 35 were most likely to shop over the weekend. That’s a 14.3% increase from past year based on Adobe’s tracking methods. Drilling down further, 74 percent used a PC, while 57 percent said they shopped using a mobile device.
Shoppers jumped into the holiday sales season, grabbing Black Friday deals and flooding stores all weekend, reported local retailers.
Eleven brands opened their doors on Thanksgiving Day this year, requiring millions of employees to report to work on the national holiday. Email promotions drove 25 percent more sales than in 2014, the company said.
Seven in 10 (72.6 percent) gave retailers either an “A” or a “B” in terms of how they felt about the promotions over the weekend.
The weekend of Thanksgiving is now “almost the second quarter going on halftime” for the holiday season, said Matthew Shay, president of the National Retail Federation.
“Holiday shopping started well in advance of Thanksgiving weekend this year, but there’s no question that people were still incredibly eager to get their hands on the deals that retailers were offering on electronics, apparel, toys and even small appliances”, saidPam Goodfellow, the principal analysts with Prosper Insights and Analytics, the firm that conducted the survey on behalf of NRF.
Although the popular Thanksgiving retail weekend has passed, many shoppers expect the best is yet to come with regards to shopping deals and steals.
The average spending per person over the weekend was $299.60. However, the value per transaction remained high for tablets with an average of $124.1, which exceeds the desktop purchase average of $128.0.
Online retailer Amazon UK, John Lewis, Britain’s biggest department store chain, and Dixons Carphone, Britain’s largest electrical goods and mobile phone chain, all said Friday was their biggest-ever single day’s trade.
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Online sales continued a double-digit climb on Cyber Monday, accounting for $3.07 billion in purchases on what’s typically the busiest Internet shopping day. “There’s always some kind of deal in-store or online”.
