According to Nielsen, the “2015 MTV Video Music Awards” is the most-tweeted non-sports program since Nielsen Social began tracking Twitter TV activity in October 2011.
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Sources were unclear as to how many of those tweets contained the identical joke, “West/Minaj 2020”.
Only a Super Bowl has topped the MTV awards show’s mayhem. More than 247,500 tweets were sent at roughly 10:49 p.m. Eastern.
The VMAs, dubbed the millennial’s Super Bowlby many, surged this year on Twitter.
That mix – and no doubt also the general circus/train wreck vibe – created a huge social surge. That led to 676 million total impressions, with the tweets being seen by almost 11.8 million people. From Cyrus’ left breast making a brief cameo appearance to Kanye West announcing an upcoming presidential run, there was no shortage of material for Twitter users to comment on.
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Hosted by Miley Cyrus and dominated by Kanye West, the show generated 69 percent more tweets than last year’s VMAs. A graduate of UC Irvine and the University of Missouri journalism school, Beck started his career at the Times as a sportswriter and copy editor.
