Amazon announced plans for Amazon Prime Day in early July, promising deals to rival Black Friday.
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It called out Amazon by name, but it was clear that was the target. And in a Monday post on Walmart’s company blog, a senior executive took a big shot at Amazon Prime.
Amazon is trying to drive more customers to its Prime membership ahead of back-to-school shopping and holiday shopping period.
Amazon’s never disclosed how many members it has, but analysts routinely guess it is close to 40 million. People who have signed up for the 30-day free trial can also get the deals. Wal-Mart also has been developing its own competitor to Prime that will cost US$50 a year, half the cost.
Seattle artist Jeff “Weirdo” Jacobson interprets #PrimeLiving.
Amazon Prime is celebrating it’s 20th anniversary Wednesday.
Here’s the quote where they take a jab at Amazon: “We’ve heard some retailers are charging $100 to get access to a sale”.
As the “Prime” name suggests, to be in with a chance of picking up a bargain you’ll need to be a subscriber to Amazon’s Prime service.
In the meantime, there is a photo contest where you can win $10,000 in gift cards.
While July sales are nothing new, the sheer scope of Amazon’s stunt, alongside Alibaba’s “Singles Day”, shows the rewards to be reaped when huge, time-limited discounts are marketed in the right way.
David Ryder/Getty ImagesAmazon CEO Jeff Bezos.The rivalry between Wal-Mart and Amazon is getting nasty. Occassionally, I’ll browse Amazon for things like hardware and household appliances, but I nearly always prefer to go brick-and-mortar for purchases that reflect my personal taste, like clothing and artwork. “Therefore, a manager may lower a price to clear out an overstock item, to reward customers with an in-store sale, or to compete with local merchants”.
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Philip Dengler of BestBlackFriday.com has issued a challenge to Amazon, asking them to beat their prices from Black Friday 2014. “They’re the biggest in the world and the best”.
