In the United Kingdom, eight hours ahead of Seattle, Prime Day sales were 11 percent above last year’s blowout sale. Amazon-brand items were hot sellers past year, so look out for deals on Amazon Fire products like the TV Stick and HD7, the Amazon Echo as well as their Amazon Elements line of household items.
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ChannelAdvisor, an e-commerce consultancy that advises third-party merchants selling on the Amazon platform, said that as of 9 a.m. Pacific Time sales in the Prime Day event in the US were about the same as those seen a year ago. Big U.S. retailers such as WalMart Stores Inc and Gap are also offering midsummer promotions online to cash in on the hype around Amazon ‘s Prime Day sale. A countdown timer offered a smaller slate of daily deals leading up to the event.
Other deals involve a Philips Hue starter kit (was $199, now $125), an Ecobee3 Wi-Fi Thermostat (was $249, now $160) and an Xbox One controller.
Everyone wants to participate in Amazon Prime Day, but not everyone is willing or able to shell out the $99 annual membership fee. But this year he found deals on electronics: he bought bone conduction headphones that were $14 off at $35.99, a Wi-Fi range extender $50 off at $149 and a Wi-Fi router that was $30 off at $49.
Although Amazon does not report the number of subscribers to its Prime service, a January estimate by research firm Consumer Intelligence Research Partners (CIRP) put the USA subscriber base at 54 million.
Amazon.com stock is down 0.07% to $753.29 today.
Some customers are reporting difficulty with checkout.
Indeed, CE retailers did retaliate with some sharply priced TV deals of their own.
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Prime Day shoppers have also ordered more than 22,000 TVs in the U.S.as of this afternoon. Amazon has said last year’s Prime Day was a success, with 18 percent more orders placed that day than the prior year’s Black Friday. The discount shopper site is live-blogging the day’s sales, comparing today’s prices with last year’s Black Friday and Prime Day, and find that today’s deals either match or are cheaper than those other two days.
