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Walmart Pay Launches As Mobile Payment Wars Heat Up

The service works with any major credit, debit or pre-paid card, as well as Walmart gift cards, and allows in-store customers to check out electronically by scanning a code at the register with their smart phones.

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Since the launch of Android Pay, retail giant Walmart has refused to accept the mobile payment option, saying instead that it only matters that consumers have a payment option that is widely accepted. Then you need to select Walmart Pay and scan the QR code that is displayed at the checkout terminal and then wait until the checkout staff member is finished to make a final payment through the app. Then they activate the camera on the app to scan the QR code on the reader after the first item is scanned by the cashier.

Wal-Mart has been working with a consortium of retailers to develop a mobile wallet, called CurrentC, which was beta-launched in August, in a bid to rival Apple Inc’s Apple Pay.

The objective of Walmart pay is to enhance how customers check out and effectively broaden mobile payment access. This makes it the first retailer to have its very own mobile payments solution which works on Android and iOS handsets.

On Thursday. American multinational retail corporation, Wal-Mart (NYSE: WMT), released “Walmart Pay” – a speedy, simple and safer alternative for customers to pay with their smartphones in Walmart stores. After Apple Pay, Android Pay and Samsung Pay followed with competing systems.

The app can also be set up to pay using a combination of Walmart Pay and cash. Thus the company has produced its Walmart Pay as a solution that works across devices, operating systems, and payment types. Walmart has also never enabled the NFC readers needed for Apple Pay.

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A nationwide rollout is due next year and according to Neil Ashe, president and CEO of Walmart Global eCommerce, the timing couldn’t be better given the trends Walmart is seeing this holiday season. When purchases have been scanned and bagged by the clerk, the transaction is completed. Walmart launching its own app is essentially a vote of no confidence in CurrentC, which has big backers (Target, Kohl’s, Rite Aid), but has been plagued by delays, a data breach, and withering beta reviews from customers.

Wal-Mart launches its own take on mobile pay