Though the campaign title was a bit confusing for Kimmel, who thought FNV was more of an explicit threat to children to “eat your effin’ vegetables”! “I’m gonna stop you right there because I know what it stands for”, he says.
Advertisement
The first lady clarified saying that the “F” means “Fruits” and the V means “Vegetables” and there was nothing provocative about it.
The ad campaign was announced in February but the first advertisement, which stars the first lady and Jimmy Kimmel, aired last night on the comedian’s show.
Eating your fruits and veggies has never been more fun!
According to Business Insider, the objective of the campaign is to give healthy foods the same air-time and exposure big brands like McDonald’s give Big Macs. But since Americans weren’t interesting in doing that, he said, “now she would like us to eat healthy food”. Campaign. “Let’s do this”.
Advertisement
“No, Jimmy. No”, says the first lady. In matching pink cardigans and cropped trousers, the pair danced choreographed routines centered on chores like the “Getting a bag from your collection of plastic bags under the sink” move.
