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Watch Tim Cook belt out ‘Sweet Home Alabama’ at Apple event

Pre-orders begin on September 9, and the new iPhone devices will begin shipping on September 16 to 28 countries (including the U.S.) with 30 more following a week later.

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But Apple’s Twitter hullabaloo only proved to be a part of the company’s larger scheme of things for the iPhone 7’s unveiling.

We’ve compiled some of the best iPhone 7 deals from TopCashback.co.uk below.

The cameras have received a major upgrade, though they have never been the iPhone’s best feature, and the 12-megapixel rear camera is overshadowed by Sony’s new Xperia XZ with its 32-megapixel unit. That would give Apple 14 days of sales this quarter, compared with two days for the iPhone 6s in the year-ago quarter.

One wide-angle (iPhone 7) camera and one telephoto lens.

Users will need to buy a separate dongle to connect headphones but the iPhone 7 and 7 Plus will ship with an adaptor in the box.

Apple is partnering with Super Mario Bros. creator and video game design legend Shigeru Miyamoto on Nintendo’s first smartphone game, starring Mario and called Super Mario Run, which will be available in December. However, many are expecting a three-year cycle this time, leading up to a major redesign in 2017. The spinoff will build upon Corden’s viral late night segment, featuring various celebrities as they belt out their biggest hits on a drive with the host.

Um lowered his rating on the stock to “market perform” from “outperform”. But we had no idea that meant Tim Cook, Apple’s CEO, would grace us with his very own episode of Carpool Karaoke.

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The 128GB version is £699 and the 256GB version will set you back an eye-watering £799.

Tim Cook does Carpool Karaoke with James Corden and Pharrell