Weight Watchers is getting another boost from Oprah Winfrey.
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The media mogul explains in her second Weight Watchers commercial that she plans to make 2016 the year of her best body – and she is already off to a great start. The value of her 10 percent stake, which would have been worth about $43 million before she joined Weight Watchers, is now valued at nearly $150 million. Nothing you’ve ever been through is wasted.
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The Weight Watchers ad is not on the US Weight Watchers YouTube channel; the full version has been uploaded to the company’s United Kingdom channel.
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In fact, she’s so against it I wouldn’t even check your Twitter in her presence just in case. “It’s getting more fun”. When I was a little bit younger, I used anxiety and nerves, which I still have a lot of.
Now, as a WeightWatchers spokesperson, the 61-year-old is encouraging women not to lose heart if they have tried and failed to achieve their weight loss goals.
Weight Watchers brought in Winfrey at a precarious time for the company. I feel that way and I know millions of other people feel that way.
“Are you ready? Let’s do this together”, says Winfrey in the minute long video.
The company’s share price doubled, and Winfrey was able to increase her investment to around $70 million in one day after her stake was announced.
Oprah says somewhat inscrutably, though she’s clearly referencing her well-documented struggle with her weight.
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It’s clear the star is taking her weight loss routine seriously, sharing pictures of her healthy meals and workouts on Instagram. “I have an incredibly bullish opinion of what we can expect to see from WTW”, said Oprah.
