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What’s behind Kohl’s 170-hour pre-Christmas shopping marathon

However, the long run of hours will likely reflect the intensity of fighting for dollars from shoppers this current holiday season, especially for Kohl’s that saw just a modest increase in sales in the previous quarter as warm weather weighed on the sales of the industry for items such as boots and coats.

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Kohl’s will be open for 170 hours starting 7 a.m. Thursday, closing 6 p.m. Christmas Eve.

Retailers are working to lure last-minute shoppers into their stores with perks like extended hours during the important holiday season, which accounts for almost one-fifth of annual retail sales. These early bird deals will be available from 6 a.m.to 1 p.m. on Super Saturday in stores and online.

In addition to these deals, customers can take advantage of our other savings opportunities.

According to his survey, 52 percent of consumers said there was nothing new in stores this season to tempt them. With the option to redeem points along with the discounted prices, customers can maximize their savings. The retailer has also trumpeted its “buy online, pick up in store” program and its revamped mobile site, which it says should make it easier to browse and buy online.

Gift Cards and E-Gift Cards: For easy and convenient holiday giving, Kohl’s offers a variety of gift card designs for any occasion, key third party gift cards brands and gift card accessories to pair with gifts. They can be used anytime and have no service fees and no expiration dates.

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The move comes as Kohl’s beat expectations in its last quarterly report at a time when Macy’s and even Nordstrom fed concerns over department store retail.

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