The 4-inch screen makes the SE the smallest iPhone yet, smaller than the iPhone 5, and smaller than the 4.7-inch iPhone 6, and 5.5-inch 6S-Plus.
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Apple also announced that the new iOS 9.3 software update is available immediately, meaning that new iPhone SE owners can update to the latest version of iOS out of the box.
More markets due to be added in April.
The new iPhone with a 4-inch screen called the iPhone SE costs $399 for a 16 GB version, and $499 for the 64 GB version.
Smaller was a continuing theme at Apple’s event in Cupertino, California, where the tech company also unveiled a downsized version of the iPad Pro that will replace the iPad Air 2.
“In some countries like China, for a majority of these customers, it is their first iPhone”.
The new handset comes with the same A9 and M9 processors found in the iPhone 6s.
With the SE, which comes in four colours – including the popular “rose gold” – Apple has not skimped on the internals.
The 9.7 inch iPad Pro will be available to pre-order on 24 March 2016 and will be hitting the shelves on 31 March 2016.
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The new iPhone features a 12-megapixel iSight camera, including Focus Pixel technology for fast focusing, and it will support capturing Live Photos. While they only accounted for 13 per cent of the 231 million sold, Apple VP Greg Joswiak explained smaller phone lovers had “asked and pleaded”, paving the way for the newest addition in their line-up. On the front, A 1.2 mega pixel camera helps click selfies and is fitted with a Retina flash support as well. There’s also new wristbands for it, made of woven nylon.
